Ojjo

Brand Development
Art Direction
Graphic Design

Website no longer available - acquire by Nextracker

A Case Study in Process

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Brand Development - Color Studies

7.5.18

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Brand Development - Color Studies

ACCESSORIES AND APPAREL COME IN MANY SHADES OF ALL COLORS
FINAL BRAND COLOR CHOICE CAN BE MATCHED TO MANY SPECIFIC ITEM SELECTIONS

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Color Palette Studies v3 &
Defining Initial Brand Guidelines

7.6.18

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Color Palette Studies v2

7.6.18

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Logo Mark Explorations

7.5.18

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Website + Mark Development Explorations

Logo Mark Explorations - Preliminary

LOGO VARIATIONS | COLOR PALETTE RECOMMENDATIONS | FONT RECOMMENDATIONS | BASIC SPLASH PAGE DESIGNS

6.29.18

Logotype Mark - Option 1

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DIACRITICAL MARK CLOSE-UPS

 
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   Logotype Mark - Option 2

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Logotype Mark - Option 3

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Initial Color Palette Explorations

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Initial Typeface Recommendations

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Basic Splash Page Exploration

COLORS, PHOTO AND INFO SHOWN AS SAMPLE ONLY

v1 - with various marks

 

v2 - shown with only one mark variation

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Wildcard Logotype Mark Options

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ALL CONCEPT AND FINAL ARTWORK © 2018 R. ROMERO